The Job Search Has Changed. Here’s What That Means for You

From AI to networking, today’s hiring process looks nothing like it did even a few years ago. A local HR consultant explains what job seekers should do differently.

By Jodi Brandstetter

It’s a new year, so why not consider a new career? A recent LinkedIn survey showed that more than 50% of professionals are actively looking for a new role this year. If you haven’t been in the job market recently, you may be surprised by just how different the experience has become.

Applying to jobs online no longer gives you the best odds of landing an interview. Your résumé is no longer your primary calling card. And artificial intelligence (AI) is now part of the hiring process, whether you realize it or not.

Over the coming months, I’ll be sharing insights on how to be effective in today’s job market, how to use AI to support your search, and what recruiters are truly looking for in candidates right now.

I’ve spent more than 25 years in human resources and recruiting. When I started my career, job

seekers searched for “Help Wanted” ads in the Cincinnati Enquirer and mailed or faxed their résumés and cover letters to employers. I’ve seen every evolution in hiring since then and the pace of change is only accelerating.

I hear constant frustration from job seekers. The application process feels repetitive and impersonal. Communication is limited or nonexistent. And candidates now have to verify whether a job posting or even a company is legitimate. So how do you find a new job in this environment?

Applying online and hoping someone calls you is not a strategy for success. A strong career- search strategy includes a combination of targeted applications, networking both online and in person, and using AI tools to organize your search and strengthen your personal brand, especially your résumé and LinkedIn profile.

A great place to start is with a “brain dump.” Write down everything you’ve done throughout your career: education, responsibilities, projects, accomplishments, awards, results, and successes.

Once you have this information in one place, you can use generative AI tools such as ChatGPT or Claude to help shape your next steps.

Here are a few prompts you can use to get started:

1. Please create a professional summary based on the following information: [PASTE YOUR "Brain Dump' NOTES]

2. Please create a résumé that includes a professional summary, experience, skills, and education.

3. Based on this information, what types of roles should I consider next in my career? Please include industries, job titles, and a brief description of each role.

4. I live in [CITY, STATE]. What companies in my area should I consider for my next role? Please include the company name, location, website, and a short description of what they do.

There are countless ways AI can support your career search. This is just one approach. In my next article, I’ll share several free AI tools that can help you stay organized, focused, and confident throughout your job search.

Jodi Brandstetter is a Loveland-based HR consultant, and author with more than 25 years of experience in human resources and talent acquisition, including expertise in the use of artificial intelligence in hiring and career development. She works with companies nationwide and helps professionals navigate today’s evolving job market. Jodi is the founder of Lean Effective Talent Strategies and writes and speaks on career strategy, recruiting trends, and the future of work. jodi@letscincy.com